Every online business owner needs traffic to make sales on their website but how to get that targeted traffic seems to be a mystery to many website owners.
This week we are discussing the basics of keyword research: what are keywords, why keywords are important to the online entrepreneur, why every website owner should do keyword research, and what tools are available to do this online research.
For the links mentioned in the show, visit Michelle Waters Online.
Experienced online business owners know there are many steps to complete prior to opening their doors for business, such as market research, obtaining various licenses, and purchasing insurance.
New business owners can often be overwhelmed or discouraged with these steps, so Michelle developed a very clear and concise checklist to help product sellers organize their thoughts and understand the steps needed to open their online stores.
Click here for a printed copy of this checklist and let us know what you’re doing in business to help save the earth’s resources.
This week Michelle is joined by Heather Sanders from Oh My Stinkin Heck and she shares her experiences with selling three online businesses. Heather shares her Top 3 Tips for a Successful Sale and encourages new business owners to have an exit plan in place to make selling easier.
It’s also Get To Know Your Customer Day! Visit Michelle’s site to share how you learn about your target market.
This week PR expert Shannon Cherry from Be Heard Solutions explains the importance of having a targeted mailing list and how it can help grow your business. She also shares a very cool idea for attracting targeted customers to your website.
If you would like more information on list building, check out Shannon’s webinar that was mentioned in the show. Be sure to listen to the end because Shannon has a special offer just for our listeners!
You’ve got your product, your website is live, you even have prospective buyers visiting your site. So why aren’t you making sales?
This week Michelle discusses how to create a warm and enticing atmosphere at your online store which will move people to buy your product rather than click away. Also find out some of the biggest mistakes people make when designing their websites.
This week Michelle shares her Top 10 list for finding wholesale vendors and suppliers. If you are manufacturing your own product, you need vendors who will sell you supplies at wholesale costs. If you are a retailer, then you need suppliers who will sell you completed products for you to resell.
It’s very important to do a lot of research and ask a lot of questions of each vendor so that you fully understand all the wholesale terms and so you know what to expect when you place an order. Sometimes it takes multiple phone calls to several different vendors before finding one you can depend on and whose terms you can meet.
Doing research upfront before starting your business will help reduce stress later on.
If you are a work at home mom with a business, listen in this week as Michelle discusses how to set your prices for your products. Although it may seem like a good idea to charge less than your competitors, in the long run you will only make a few dollars for all your time and effort.
Michelle has a very simple pricing strategy that anyone can implement to build a customer base. If you over-deliver to your customers, they will become loyal, returning customers and your sales will increase over time.
There are a multitude of ways to finance your product selling business so careful planning and research is essential. Writing a business plan complete with initial startup costs will help you formulate a plan.
This week Michelle discusses common startup fees, such as internet access, domain name, web hosting, web design, and legal fees (just to name a few!) She also walks through the different ways to find the financing you need, which will be different for every business owner. A few examples are to use money from your savings, use extra money from a current job, have a garage sale, sell on ebay, or borrow money.
Talking to other product sellers or hiring a business coach can be essential to business success. Very often these mentors can tell you mistakes they made so you can avoid them.
As part of our continuing series, How To Start Your Business Right, we’re talking about legal issues this week.
Starting a business without the proper understanding or legal basis could spell disaster. As part of your business planning, learn about all the legal aspects of owning your own business.
This week Michelle explains the difference between copyright, state trademark, and federal trademark. She also gives references for learning more about filing the proper paperwork, doing searches for business names, where to call about obtaining the correct business licenses, and what kind of taxes you may be required to file.
Get your pen and paper ready to take notes!
Please note: Michelle is not an attorney. Please review this information with a qualified attorney before taking any steps.
In our continuing series about how to set up your business the right way, it’s time to discuss how to write a business plan.
You’ve done your market research, you found a product that you just love, now you need a plan of action about how your business will run and what steps you need to take to be successful.
All it takes is one afternoon to answer five basic questions, which Michelle discusses and simplifies, and you will have your business plan in hand. Simply post your plan where you can see it easily and refer to it often so you stay focused on the direction you need to take and the tasks that are necessary to become successful.
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